20 Women Founders Who Have Raised More Than $1M

Mar 24, 2023

These alums of our in-house startup accelerator for underrepresented founders have all marked a major milestone as women entrepreneurs.

Key Takeaways

  • Startups launched by all-women teams raised 1.9% of all VC funds in 2022, a drop from 2021.1
  • The Morgan Stanley Inclusive Ventures Lab, a startup accelerator which helps underrespresented founders gain access to capital, aims to help close that gap.
  • This year, the Lab celebrates 20 women alums of the program who have raised more than $1M, a milestone achieved by fewer than 2,500 women in the U.S.

Last year, U.S. startups with all-women teams received 1.9% of the approximately $238.3 billion in venture capital allocated, a drop from the previous year1, despite the fact that female-founded companies continue to outperform the broader market when it comes to the median time it takes to exit.2 Meanwhile, in Europe, funding to women-only teams dropped from 3% in 2018 to 1% in 2022.3

 

Morgan Stanley Inclusive Ventures Lab (the Lab) is striving to change that. Since its inception in 2017, our in-house startup accelerator—which provides access to capital, curated content and powerful networks to early-stage technology and technology-enabled companies led by underrepresented founders in the U.S. and Europe, the Middle East and Africa—has had 20 women alums raise $1 million or more in venture capital. Most recently, that honor has gone to Mandy Price, Founder and CEO of Kanarys, who has raised over $10M, a milestone only 20 Black women in the U.S. like her have passed (including Lab alums, Elise Smith, Founder and CEO of Praxis Labs (opens in a new tab), Tanya Van Court, Founder and  CEO of Goalsetter (opens in a new tab), Lisa Skeete Tatum, Co-Founder and CEO of Landit (opens in a new tab) and Reham Fagiri, Co-Founder and CEO of AptDeco (opens in a new tab)).

 

In fact, raising $1M in capital is an achievement reached by only about 2,300 women total in this country as of 20195—and only 289 Black and Latina women as of February of last year6. Here’s a bit more about a few of the remarkable Lab alums who have done so, along with some stats on their companies.

2022 Cohort

  1. -
    Jenny Tsai, Founder and CEO

    Company: WeArisma

    Elevator pitch: We are a global enterprise SaaS influencer analytics platform helping large-scale companies to optimize marketing spend and to achieve communication objectives.

    Funding raised to date: £3.5

  2. -
    Ashleigh Wilson*, Founder and CEO, and Andrea Arceneuax, Co-Founder and CEO

    Company: AuditMate (opens in a new tab)

    Elevator pitch: We are a provider of SaaS-driven vertical transportation maintenance and contract management services. The solution helps property managers with contract analysis, maintenance completion reporting, compliance management and more

    Funding raised to date: $6.5M

    *pictured

The Lab truly changed the trajectory of my company. The staff, mentors and advisors coached me, provided resources, and encouraged me when I needed it.

2021 Cohort

  1. Barbara Jones, Founder and CEO

    Company: Lillii RNB
    Elevator pitch: We are a boutique IT consultancy whose signature software product enables retailers to seamlessly integrate their point-of-sale systems with return management applications, saving both time and money. 
    Funding raised to date: $4M

  2. Mandy Price, Co-Founder and CEO

    Company: Kanarys
    Elevator pitch. We offer a Diversity, Equity, and Inclusion (DEI) focused SaaS platform that delivers companies clear metrics to diagnose, prioritize and optimize DEI efforts
    Funding raised to date: $10M+

  3. Tiffanie Stanard, Founder and CEO

    Company: Stimulus (opens in a new tab)

    Elevator pitch: We are a relationship intelligence SaaS platform that uses data & analytics to simplify how companies make purchasing decisions by offering vendor search, evaluation, selection & management tools.

    Funding raised to date: $2.75M

  4. Dana Weeks, Co-Founder and CEO

    Company: MedTrans Go
    Elevator pitch. We provide a tech-enabled patient optimization platform that aims to reduce medical appointment cancellations by providing patients access to medical transportation, interpretation services, Rx delivery and telemedicine services.
    Funding raised to date: $5.3M

When we started at the Lab, we were in three states: Tennessee, Mississippi and Arkansas. And today, we've grown our transportation network to 14 states.

2019 and 2020 Cohorts

  1. Erica Plybeah Hemphill, Founder and CEO

    Company: MedHaul (opens in a new tab)

    Elevator pitch: We are a web-based marketplace for health-care providers to book personalized non-emergency medical transportation for patients, based on their special needs.

    Funding raised to date: $2.5M

  2. Jasmine Shells, Co-Founder and CEO, and Denise Umubyeyi, Co-Founder

    Company: Five to Nine

    Elevator pitch: We are a platform for human-resource teams to improve workplace connectivity and promote inclusion, as well as manage and measure real-time employee feedback on culture-building opportunities.

    Funding raised to date: $4.25M

  3. Elise Smith, Co-Founder and CEO, and Heather Shen, Co-Founder and CPO

    Company: Praxis Labs
    Elevator pitch. We are a software-as-a-service company that develops virtual-reality-based diversity and inclusion training modules for the workplace.
    Funding raised to date: $18.7M

  4. B.J. Wiley Williams, Founder and CEO

    CompanySoHookd

    Elevator pitch: We are a wellness rewards platform that allows companies to reward and incentivize customers and employees at scale. 

    Funding raised to date: $2.5M

Raising money is a much longer journey than a week or two, at least for most Black entrepreneurs.

2018 Cohort

  1. SaLisa Berrien, Founder and CEO

    Company: COI Energy
    Elevator pitch. We offer an integrated artificial intelligence platform for electric utilities to eliminate energy waste, save on energy costs and protect the environment.
    Funding raised to date: $3.1M

  2. Lora Ivanova, Co-Founder and CEO, and Ursula Hessenflow-Cruz*, Co-Founder

    Company: myLAB Box
    Elevator pitch. We provide a direct-to-consumer platform for at-home health testing and treatment, delivering lab screenings and consultations with unprecedented convenience and privacy at a competitive price.
    Funding raised to date: $2.6M 

    *pictured

  3. Tanya Van Court, Founder and CEO

    Company: Goalsetter
    Elevator pitch. We offer a goal-based gifting and savings platform for children that is funded by the children, their parents, and other friends and family, allowing kids to save for their own short- and long-term goals.
    Funding raised to date: $20M

Our concept, which faced so much doubt and even ridicule at the start, is now getting established as the new standard of care. This gives me a lot of faith as an entrepreneur to trust my gut and not shy away from challenges.

2017 Cohort

  1. Reham Fagiri, Co-Founder and CEO

    Company: AptDeco (opens in a new tab)

    Elevator pitch: We connect buyers and sellers of quality pre-owned furniture via its peer-to-peer online platform, offering a complete end-to-end service including coordinated pick-up and delivery.

    Funding raised to date: $17.1M

  2. Lisa Skeete Tatum, Co-Founder and CEO*, and Sheila Marcelo, Co-Founder

    Company: Landit (opens in a new tab)

    Elevator pitch: We provide a a two-pronged approach to increase the success of, and engagement with, women in the workplace, delivering personalized, application-based advice at the individual and enterprise level.

    Funding raised to date: $19M

    *Pictured

     

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