Navigating Financial Challenges and Finding Solutions for Artists and Entertainers

Aug 12, 2024 -MIN READ

Successful artists and content creators—including musicians, influencers, writers and other creative professionals—can struggle with a unique set of career obstacles.

Successful artists and content creators—including musicians, influencers, writers, and other creative professionals—can face a unique set of challenges that may affect their finances.

 

Consider a teenage social media influencer whose catchy TikTok video goes viral. They’re excited about sudden fame and opportunities, but they feel overwhelmed by their public profile and the idea of managing a career.

 

What about a musician who came from a humble background before achieving stardom? At a certain point in their career, they may want to think about their legacy and vision for their wealth—and how future generations can preserve those values.

 

Finally, consider a young writer who achieves critical acclaim with a debut bestseller. They may desire breathing room to craft their next masterpiece while taking time to enjoy their breakthrough.

 

For many artists and creators, it can be difficult to maintain your creative energy and grow your career while managing your wealth. Fortunately, there are strategies and approaches that can help talented creatives manage their growth and build a career defined by continued success in their professional and personal lives.

  1. 1
    Preparing for the Unexpected

    Artists and creators know that when projects take years to reach completion, income can be inconsistent and unpredictable. And when paydays are sporadic, it can be challenging to build a financial cushion.

     

    To maintain your finances during pauses in income, consider saving as much money as possible—potentially up to 40%-50% of your income—during lucrative phases of your career. In moments like these, it can also help to have supplementary sources of income, such as investments that provide regular payments. Another strategy to consider is placing your money in low-risk, low volatility savings and investment vehicles—such as savings accounts, money-market accounts, and bonds—that can be converted to cash during lean times to help you cover short-term needs.

  2. 2
    Assembling the Right Team

    Many artists and creators build a team or support staff—including agents, publicists, coaches, CPAs or other professionals—to help manage their success while they focus on their craft. If you’re bringing in support, it’s important to establish priorities and a budget and to continually evaluate the structure and size of your team against those factors.

     

    Consulting with an attorney and a financial advisor, who has extensive experience advising professionals in the creative industry, can be a sound first step in developing a game plan to support your career. By working with an attorney and a financial advisor, along with your broader team, you can receive professional guidance on compensating the team around you, budgeting for their services, and ensuring their contracts are in your best interests today and in the future.

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During lucrative career phases, try to save as much money as possible to give yourself a cushion when you’re between projects.

  1. 3
    Discussing Finances With Kids and Family

    If you have children, they may be aware of your wealth. It’s also common for them to hear about it from friends or the internet. In either scenario, it can be helpful to teach children basic money management principles, such as the importance of saving or following a budget, to increase their chances of achieving financial independence as they grow up. Many families find that the earlier these discussions take place, the smoother family dynamics can be. 

     

    You also may find yourself fielding financial requests from family members and friends. While it’s often difficult to say no, it’s important to consider the precedent you’re setting and whether you can support multiple requests over sustained periods of time. For many, recurring gifts can lead to financial strain that affects one’s career. When having financial conversations with children, family and friends, consider involving a financial advisor. They can offer expertise and wisdom on how to approach these situations in a responsible way, so you and your family can set boundaries and build resilience.

  2. 4
    Finding and Focusing on Your “Why”

    For artists and creators, success and affluence are often achieved at a young age—well before most stars start thinking about headier issues like impact and legacy. But don’t put off these important examinations until you reach a certain age.

     

    Finding a purpose outside of your career, such as engaging in charitable work or pursuing business opportunities, can make your ascension more rewarding—both mentally and financially. Charity work and entrepreneurship have the added benefit of multiplying your network. They can bring you closer to people and groups who can help achieve your goals and expand your impact—or imagine new possibilities.

     

    If, and when, the time comes to begin your philanthropic journey, a financial advisor can help you understand your options, define your goals and determine the strategy that best fits your vision.

Guidance on Your Journey

A financial advisor can help you navigate sensitive financial challenges and conversations .

Take the Next Steps

 

Everyone wants the hit video, song or book. Yet so many performers and artists are unfortunately defined not by the fame they achieved but by financial challenges (and mistakes) along the way. Having the right guidance as you navigate newfound wealth can make all the difference. A Morgan Stanley Global Sports and Entertainment Director can help you and your family understand your financial picture, build a team to support your goals and sustain your success for years to come.

 

For more details and to continue the discussion, talk to your Morgan Stanley Global Sports and Entertainment Director, or find someone near you if you have not yet consulted one. To learn more, visit www.morganstanley.com/gse.