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On: Niche Player to Global Sports Brand

Nov 1, 2024

Morgan Stanley and On’s CFO and co-CEO Martin Hoffmann talk about how the athletic shoe and apparel brand is disrupting a market dominated by a few major players.

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      Ideas

      WATCH: Alex Straton sits down with Martin Hoffmann

        

      In 2010, the co-founders of On envisioned a revolutionary concept in footwear – a shoe designed to mimic the sensation of running on a cloud. Today, On seems to be everywhere – and the company’s rise is a fascinating example of an emerging brand breaking into a crowded marketplace.

       

      In the latest episode of Exceptional Leaders / Exceptional Ideas, Softlines Retail and Brands analyst Alex Straton traveled to On’s global headquarters in Zurich to sit down with the company’s CFO and co-CEO, Martin Hoffmann. They discussed On’s early vision, its unique leadership structure, and breakthrough technology that allows them to make a shoe in just three minutes. 

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