Morgan Stanley Portfolios Benefit Non-Profits

Nov 13, 2024

A powerful Morgan Stanley initiative combines sustainable investing with charitable giving to support the work of social justice-focused organizations across the country.

Diahann Billings-Burford and her team at Ross Initiative in Sports for Equality (RISE) —a New York City-based racial equity and social justice non-profit—faced the monumental task of encouraging more U.S. citizens to vote at a time when young voter registration, in particular, had been lagging behind 2020 numbers.1

 

In 2024, her RISE to Vote initiative, which engages athletes, coaches and staff around how to vote and why it matters, managed to empower more than 13,000 people to check their voter registration and make a voting plan. RISE to Vote’s nearly 100 voting-related events across the country were made possible in part by a new approach to Investing with Impact offered by Morgan Stanley Wealth Management. In a first of its kind for Morgan Stanley, the Firm’s Investing with Impact Diversity Portfolios pair investing with philanthropy by making a donation on behalf of investors to non-profit organizations based on the level of assets raised in the portfolios.

 

Now in its third year, this powerful combination has helped to financially support the work of social justice-focused groups across the country.

 

“Thanks to the support and generosity of RISE partners and sponsors like Morgan Stanley, RISE to Vote grew immensely in 2024, a critical election year,” says RISE CEO Billings-Burford. “That prompted more people to engage civically, with a focus on driving greater equity in their communities.”

 

Making a Bigger Impact

As more people seek to do good with their money, Morgan Stanley enhanced its longest standing suite of portfolios in 2021 to focus on Diversity, Equity and Inclusion (DEI), and added a donation component to offer Morgan Stanley Wealth Management clients an innovative way to both engage in values-aligned investing and make a philanthropic impact.

 

The Diversity Portfolios themselves allow investors to access investment strategies that seek to generate market-rate returns alongside positive impact. The companies in these portfolios have leading diversity records, promote inclusive corporate practices, and offer products and solutions that support diverse communities. The portfolios include separately managed accounts (SMAs), mutual funds and exchange-traded funds (ETFs) that, in some cases, are owned and/or operated by diverse asset managers.

 

Then, in addition to the values-aligned investing, Morgan Stanley makes an annual charitable donation to non-profits whose missions align with the portfolios’ DEI goals on behalf of investors, based on total assets raised in the portfolios.

Combining investing and charitable giving means investors’ dollars can go further when it comes to doing good.
Head of Investing with Impact

 

Combining investing and charitable giving means investors’ dollars can go further when it comes to doing good, says Emily Thomas, Head of Investing with Impact, Morgan Stanley Wealth Management.

 

“Not only are you getting that impact-aligned investment, but you’re also getting impact through the donation,” Thomas says. “This really magnifies the effect through supporting organizations that are leading some of the most important work out there.”

 

The portfolios’ charitable component was not an afterthought or “a nice to have,” says Melanie Schnoll Begun, Managing Director, Head of Philanthropy Management, Morgan Stanley Wealth Management. Instead, the philanthropy piece was inherent to the portfolios’ redesign in 2021.

 

“With great intention, we decided there should be a give-back component, where Morgan Stanley would benefit the charitable communities that aligned with the for-profit opportunities our clients are investing in,” she says. “We also know from the literature that investing in these types of companies can produce not only complementary returns, but in many instances, better returns.”

 

Schnoll Begun says the program comes at a critical time, when public support of philanthropy and diversity-and-inclusion programming and initiatives has waned in recent years. “People are getting distracted. But we cannot take our eyes off of this ball,” she says.

 

Morgan Stanley’s Mission Align 360° roadmap helps investors align all pools of capital—human, financial and philanthropic—with their mission. This initiative is an example of how the Firm leverages its human capital and expertise to help clients seeking to align their financial and philanthropic capital with their DEI goals.

Non-Profits Driving Social Change

In choosing the non-profits to support each year, Morgan Stanley has focused on smaller, early-stage organizations—primarily those with annual operating budgets between $500,000 to $5 million that have the potential to make a big impact in their community. These non-profits and their founders often struggle to attract financial support until they’ve proven their business case, which can require hefty capital.

 

Each year, an advisory council of both Morgan Stanley and industry leaders chooses a focus area for the non-profits that benefit from the Diversity Portfolios' charitable component. This year, for example, the council focused on organizations advancing civic engagement, voter education and access, and inclusive democracy in the U.S. The council then approaches a select group of non-profits in the given industry with a brief request for proposal. “Every single one of the applicants is deserving,” Schnoll Begun says.

 

Out of dozens of proposals, the council selected seven non-profits in 2022 and four in 2023. Last year’s recipients included the Formerly Incarcerated, Convicted People & Families Movement (FICPFM); Jolt Initiative; the North Carolina Black Alliance; and the Ross Initiative in Sports for Equality’s RISE to Vote initiative.

The non-profits’ story is constantly being elevated, even if they don’t receive a grant.
Managing Director, Head of Philanthropy Management

 

FICPFM, led by executive director David Ayala, aims to empower individuals impacted by the criminal legal system to lead movements for change, drive policy reforms and rebuild communities.

 

“To us, ‘equity’ means recognizing and addressing the systemic barriers that have historically excluded predominately Black, Brown and poor communities, particularly those impacted by incarceration, from opportunity and justice,” Ayala says. “It’s not just about providing access, but also creating a world where everyone has the resources and power to thrive regardless of their past or circumstances.” 

 

The support from Morgan Stanley’s Diversity Portfolios has helped the non-profit to deepen its efforts in voter engagement, policy advocacy, as well as leadership development among impacted people.

 

But even organizations that aren’t selected for the program benefit. All non-profits that submit remain on the Firm’s radar as options for clients seeking to advance social justice through their donations. Non-profit leaders have also been invited to speak at Morgan Stanley’s annual philanthropy conference. “The non-profits’ story is constantly being elevated, even if they don’t receive a grant,” Schnoll Begun says.

 

Morgan Stanley’s Thomas says the portfolios and stories of the non-profits receiving funds also help shape clients’ conversations with the next generation. While discussing money can sometimes feel uncomfortable, framing talks around family and individual values “becomes a conversation about which everyone can get excited,” she says.

 

In 2025, Morgan Stanley Wealth Management intends to add a brand-new way for clients to help advance diversity and inclusion called Butterfly Boards. The initiative is to help transition women on non-profit boards to for-profit boards of companies that make up the Diversity Portfolios.

 

“This is about metamorphosis, and really amplifying these women’s voices,” Schnoll Begun says. As the Diversity Portfolios grow, so will opportunities for more women to join for-profit boards, while the selected non-profits will continue to reap the benefits from the program, too. “I deeply believe that this philanthropic heart of the Diversity Portfolios is really the beginning of a new frontier,” Schnoll Begun says.

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