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Consilient Observer
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September 15, 2022

Market Share

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September 15, 2022

Market Share


Consilient Observer

Market Share

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September 15, 2022

 
 

Understanding Competitive Advantage Through Market Power

 
 
  • We examine whether a study of market share and related concepts can help us determine if a company has a sustainable competitive advantage.
  • This takes us on a journey that includes life cycles, market share, concentration, markups, intangibles, and "superstars".
  • We study the link between some of these variables and return on investment and provide some analytical tools along the way.
  • We finish with some case studies to see how these ideas apply to a handful of industries.
 
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