5 Ways to Protect Your Digital Footprint

You can’t erase your digital footprint, but you can take steps to safeguard it.

Key Takeaways

  • A digital footprint is the trail of data you leave as a result of your online activities. 
  • There are many ways you can take control of your digital footprint and shape what data about you is available to others.
  • To get started, do a search for yourself to see what’s out there and then consider how you want to tailor your privacy settings.
  • Remember to be cautious with social media, restrict mobile app permissions and consider limiting your number of online accounts. 

You’ve likely heard of the term digital footprint, but you may not fully understand what that means or how to optimize your online presence for greater privacy and security. Let’s review the basics.

What is a digital footprint?

A digital footprint is an accumulation of all your activities online. Think about the routine things you do each day — posting on social media, making a purchase, activating an account, registering for a newsletter, checking the weather, completing a survey, or sharing an article.

 

All these actions leave a digital trail, which can include your IP address as well as any personal details of your life that you’ve shared online. This data can be tracked and analyzed by marketers, advertisers, law enforcement agencies and other organizations to learn about your habits and create a customized profile.

 

In short, your digital footprint is like the footprints you leave when walking on a fresh blanket of snow. Others will be able to see where you’ve been. And while snow footprints will eventually fade away, digital footprints can be permanent.

What are the benefits of a digital footprint?

Digital footprints can enhance the time you spend online by providing a more personalized and convenient experience — such as remembering your last food order or enabling you to receive targeted, exclusive offers that align with your interests.

 

You can even help create a positive footprint of yourself for others you might want to impress online — such as your boss, future employers or college admissions officers — by shaping your image through the messages, photos and other information you provide on social media or other online platforms.

 

But your digital footprint can also lead to unwanted solicitations, decreased privacy and identity theft. Cybercriminals can also use your footprint to unleash more targeted, effective social engineering schemes such as phishing attacks. 

How can I manage my digital footprint?

  1. 1
    First, do an online search for yourself

    This can show you the type of information that’s readily available about you. If you find sensitive data you don’t want revealed — or if you come across information that’s incorrect, misleading or inappropriate — contact the site administrator to request removal of the material.

     

    After performing your search, consider setting up alerts to more easily keep track of your online mentions in the future. With an alert, you’ll receive a notification whenever your name appears online.

  2. 2
    Second, consider whether you want to enable tighter privacy settings

    Service providers for social media, e-commerce, email, search engines, web browsers and others give their users the ability to manage the privacy settings for their accounts.

     

    Using more restrictive settings can help reduce your digital footprint. The National Cybersecurity Alliance provides direct links to manage privacy settings for many popular sites.

     

    Just be aware, though, that increasing your security may interfere with some of the usability of the site or lead to other drawbacks. For example, deleting your search history can make it more inconvenient when doing future searches. Or blocking pop-up ads or disabling cookies may prevent you from seeing ads or offers you’d normally welcome. Although the benefit of greater privacy is often worth these trade-offs, you should understand the implications of your actions before making any changes.

     

    Also, when managing your privacy settings, take a couple of minutes to review the company’s privacy policy. It’s important to understand how an organization collects, stores, protects and utilizes your personal data. If you feel a policy is too intrusive, it’s best to just move along. Your privacy and security are too valuable.

  3. 3
    Third, be cautious with social media

    Even if you adopt stronger privacy settings, you still should be judicious about what you choose to reveal about yourself online.

     

    You might want to proudly post a picture of your new grandchild on a social media account. But remember that anything you share online can be re-shared by friends, family members and colleagues without your consent. And once that happens, it’s out of your control who will end up seeing your information.

  4. 4
    Fourth, restrict mobile app permissions

    Whenever you grant a mobile app access to your photos, location, camera, contacts and other information, it makes your data available to the app owner. Be selective before giving an app permission to all the types of information it requests. Keep in mind that many apps will still work even if all permissions aren’t granted.

  5. 5
    Fifth, limit your online accounts

    Having a lot of online accounts leads to a bigger footprint. However, you can quickly reduce your footprint by deleting or deactivating accounts you no longer need. Be selective about opening new accounts, too. For a site you don’t plan to use frequently, it may make more sense to check out as a guest instead of creating an account.

     

    While having fewer accounts can make managing your footprint easier, you should also think before linking accounts. Some service providers allow you to register with their business by using an account you have with another company. For instance, maybe they’ll invite you to sign in through your Facebook or Google account.

     

    Doing so grants these other organizations access to even more information about your online activities, which means you’ll need to decide if the convenience is worth the potential added exposure. 

How Morgan Stanley protects you

We respect your privacy and pledge to protect the information you share with us.

 

Morgan Stanley complies with strict legal and regulatory requirements regarding data privacy. For more detail about the personal information we collect about you, how we use, disclose and share that information and the rights you have in connection with your data, please review our U.S. Privacy Notice.

 

For additional tips and best practices about protecting your personal data, please visit our Security Center.

Security Center

Learn more about cybersecurity.

Report an Online Security Concern

If you suspect you may be the victim of fraud or identity theft, or if you notice suspicious account activity or receive a questionable email or text that appears to be from Morgan Stanley, please contact us immediately at
888-454-3965.
(24 hours a day, 7 days a week)
For international clients, please contact your Morgan Stanley Client Representative immediately to report any online fraud or security concerns.